It costs 5 times as much to attract a new customer as it does to keep an existing one.

68% quit because of an attitude of indifference towards the customer by the staff.

14% are dissatisfied with the product.

9% leave because of competitive reasons,
3% move away,
1% die.

Based on these statistics*, 82% of customers leave because they are not listened to or because the product is not meeting their needs.

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*Source - How to win customers and keep them for life (2000) Michael Leboeuf

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